The important role that entrepreneurship played to combat unemployment, wealth creation\nand the alleviation of poverty was not underestimated, especially in regions with growing\nunemployment rates. Women entrepreneurs could contribute significantly to economic\ndevelopment in Kenya, but their contribution had been documented to be wanting. Although\nit was challenging for both men and women to start and sustain a successful business, women\nfaced unique challenges in their business ventures. The objective of this study was to assess\nnon-financial factors influencing the business performance of women entrepreneurs for\nwomen-owned enterprises in Kisii County. The study was based on the factors affecting the\nbusiness performance of women entrepreneurs operating within Kisii County involved in\nmicro and small businesses in the service industry. The study attempted to determine the\nconstraints of women entrepreneurs in the service industry by identifying constraints limiting\ntheir business performance.
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